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Downy Liquid 12-Load 12/10oz
Downy Liquid 12-Load 12/10oz
Downy Liquid 12-Load 12/10oz
SKU: 52401

Downy Liquid Fabric Softener 8 oz

$37.47

Frequently Purchased With

Downy Liquid for Your Laundromat's Retail Section

Downy Liquid Fabric Softener, April Fresh scent, in 8 fl. oz. bottles, 12 bottles per case. The concentrated formula softens, reduces static and wrinkles, and helps protect against stretching, fading and pilling. Laundromats stock it for over-the-counter retail sales.


Key Features:

  • Unparalleled Fabric Softness: The concentrated liquid formula deeply conditions fabric fibers, leaving clothes exceptionally soft and providing a luxurious feel.
  • Signature April Fresh Scent: Infuses laundry with Downy's iconic, long-lasting "April Fresh" fragrance, enhancing the sensory experience and ensuring garments smell wonderfully clean.
  • Comprehensive Fabric Protection: Actively fights stretching, fading, pilling, and fuzz, helping to protect clothes and extend their lifespan wash after wash.
  • Effective Static Control & Wrinkle Reduction: Virtually eliminates static cling, making clothes easier to handle, and helps smooth out wrinkles during the drying process, reducing the need for ironing.
  • Convenient Multi-Load Retail Size: Each 8 oz bottle covers multiple loads, offering excellent value and convenience for your retail customers and efficient stocking for you.

Benefits for a Laundromat/Commercial User:

  • Elevated Customer Satisfaction & Loyalty: Offering the most recognized and cherished name in fabric care, Downy, directly enhances the laundry experience, fostering appreciation and encouraging repeat business.
  • Increased Retail Sales & Revenue: Provides a high-demand, premium fabric softener option for your over-the-counter sales, creating a consistent and reliable additional income stream.
  • Optimized Inventory & Shelf Space: The compact 8oz bottle, sold in cases of 12, allows for efficient stocking and display, making the most of your retail area.
  • Problem-Solving Amenity: Ideal for customers who forgot their softener or desire superior fabric care, positioning your laundromat as a full-service solution provider.
  • Differentiation & Premium Image: Stocking a beloved premium brand like Downy sets your laundromat apart, attracting customers who prioritize garment softness, freshness, and protection.

Technical Specifications:

  • Case Quantity: 12 bottles per case
  • Volume Per Bottle: 8 fl. oz.
  • Softener Type: Concentrated Liquid Fabric Softener
  • Scent: April Fresh
  • Features: Softens, Freshens, Protects (stretching, fading, pilling, fuzz), Fights Static, Reduces Wrinkles, SilkTouch formula.
  • Ideal for: Laundromat retail, supermarkets, convenience stores.

For Safety Data Sheet (SDS) click here

Norton Supply · Family-owned since 1949 · In-stock orders ship within 1–2 business days.

Frequently Asked Questions

Once your order has been fulfilled and shipped from our warehouse, you will automatically receive a shipping confirmation email. This email contains your tracking number and a link to follow your package's journey. If you haven't received this email within 48 business hours of placing your order, please check your spam or junk folder before contacting us for assistance.

To keep things simple, we do not charge for standard ground shipping. Instead, we apply a single, flat-rate handling fee of $10.95 per order. This nominal fee helps us cover the complex costs of warehouse processing and ever-increasing carrier rates, allowing us to ship your essential supplies reliably and efficiently without complicated shipping calculations.

Our store uses Shopify's secure, passwordless login system. Instead of resetting a password, you can enter your email address at the login screen. Shopify will then send a unique 6-digit verification code to the phone number associated with your account. Just enter that code to log in securely. This method enhances account security by ensuring access is verified through your personal device.

We pride ourselves on fast fulfillment. Over 90% of our orders are picked, packed, and shipped directly from our main warehouse in Charlestown, Rhode Island, typically within 24-48 business hours. In rare instances,to provide a wider selection or expedite delivery on certain items, we may have a product shipped directly to you from one of our trusted manufacturing partners.